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A Founder’s Guide to Seed Funding & Angels

Lauren Shroll
8 min readJun 6, 2021

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There is money out there for your startup. Whether you need it right now or are planning ahead for startup development, there is money to be found for a passionate founder like yourself.

This is your essential field guide toward navigating seed funding for your startup.

As a necessary disclaimer, I can’t tell you definitively how much capital you need or when you need it, as that’s determined on a case-by-case basis.

I can give you the answers on what seed-stage capital looks like, what you need to know about accessing it, and details that help compress your founder learning curve.

I serve this alongside helping you gauge the when and what for seed-stage funding for yourself.

If that sounds like your current needs, then you’re in the right place.

What is seed-stage funding?

Your startup is dependent on funding. Hiring, product development, marketing, PR, sales, and equipment purchasing is dependent on your wallet. Your wallet informs your runway in getting a viable solution out to prospective customers.

To get a higher-level picture of startup funding, I detail the spectrum of funding opportunities, from venture capital to bootstrapping here.

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Lauren Shroll
Lauren Shroll

Written by Lauren Shroll

Ax-throwing cake decorator turned tech startup nerd. I write content for B2B SaaS and F&B startups. Website: camilleoutsidethebox.com

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